Letter from the founder

The most common reason why leaders partner with me on culture transformation is because I coach them through change. I believe they are resourceful: the answers can be found within themselves, their teams and their organizations. One of my greatest daily pleasures is witnessing my clients surface potent insights that reinvent the way they choose to drive change in the world.

My role as a coach is to help clients shatter their self-limiting beliefs about how to evolve the organization. Most of my clients know why they must make changes, many even know what must change, but how they choose to implement change is where the work gets tricky. There are so many options for approaching change and unique impacts exist at all levels across an organization.

Now the term “continuous evolution” anchors almost every conversation I have with executive teams. Leaders are starting to accept that there’s no end game; adaptation is part of how we stay resilient in an ever-changing world. My coaching practice has taught me this, too. As humans, we will evolve our identities numerous times in a lifetime – we are many people in one. We are resourceful, we are resilient, we are adaptive. That’s what makes life so interestingly beautiful.

I’ve been in a state of self-reflection the past few months and considering my own “continuous evolution.” I launched Signe Women in late 2017, facilitating two large scale women’s conferences in the first 5 months (Levi Europe and Mercer’s When Women Thrive), and quickly learned that women’s empowerment will not survive in isolation. We’re all in this together, it’s so much bigger than women’s events! So, I took this insight and focused my energy on awakening executive teams to the role they play in shaping culture. This evolution to my business strategy has led to very successful long-term engagements with Rakuten Marketing, Schneider Electric and Aimmune Therapeutics.

In the past 15 months, with the help of my kick ass teammate, Hannah Egner, we’ve facilitated 15 offsites that ranged from 5-200 people, built an entire strategic communications CoE, coached over 20 executives through change, helped leaders take accountability for their role in modeling new behaviors and mindsets, managed a multitude of org structure changes, and created engagement strategies that empowered culture ambassadors to step up.

All of this amazingly cool work has resulted in the development of the company’s new brand story, a unique approach to managing continuous evolution and a methodology for strategic change management and communications. I couldn’t be prouder of the impact we’ve made and the thriving sustainable business I’ve created in under two years.

As I reflect on all of this, there’s no doubt my courageous leap into entrepreneurship spring-boarded me into this next chapter. I started this journey hoping to empower other women, and now I’ve embraced my own feminine leadership to do just that.

I struggled with the idea that it seems like I’m leaving Signe Women behind, but my business doesn’t define me, I define my business. Wherever I go, that’s where I’ll be! I’m not shrinking, I’m expanding my impact in the world. I’m continuously evolving, and that’s perfectly alright.